How Lina Khan’s FTC changed the advertising industry
Beyond antitrust enforcement, Khan’s FTC got “into the weeds” of the digital advertising industry, and “the toothpaste isn’t going back into the tube,” one exec said.
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Beyond antitrust enforcement, Khan’s FTC got “into the weeds” of the digital advertising industry, and “the toothpaste isn’t going back into the tube,” one exec said.
Cases against five companies, part of “Operation AI Comply,” puts the commission’s warnings into action.
COPPA would effectively ban targeted advertising to teens and minors, while KOSA would require tech companies to take “reasonable measures” to mitigate harms against minors.
The American Privacy Rights Act would preempt existing state legislation if it were to become law..
Michel Janse, who said her likeness was recently used without her consent, told Marketing Brew the experience was “violating.”
The agency’s analytics shop Annalect is working on improving the data behind its tools.
The commission is looking into deals made between AI companies and tech giants like Microsoft, Amazon, and Google.
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