Social & Influencers
How Lina Khan’s FTC changed the advertising industry
Beyond antitrust enforcement, Khan’s FTC got “into the weeds” of the digital advertising industry, and “the toothpaste isn’t going back into the tube,” one exec said.
Ethics & Policy
Explore deep dives into Ethics & Policy within the Social & Influencers landscape. Marketing Brew brings you essential updates and strategies for modern mark...
Social & Influencers
FTC announces crackdown on deceptive AI claims
Cases against five companies, part of “Operation AI Comply,” puts the commission’s warnings into action.
Social & Influencers
What advertisers need to know about the kids’ privacy bills passing the Senate
COPPA would effectively ban targeted advertising to teens and minors, while KOSA would require tech companies to take “reasonable measures” to mitigate harms against minors.
Social & Influencers
Bipartisan federal bill seeks to standardize US privacy protections
The American Privacy Rights Act would preempt existing state legislation if it were to become law..
Social & Influencers
Deepfakes are spreading, putting creator and brand safety at risk
Michel Janse, who said her likeness was recently used without her consent, told Marketing Brew the experience was “violating.”
Social & Influencers
How Omnicom is working to make its AI tools more inclusive
The agency’s analytics shop Annalect is working on improving the data behind its tools.
Social & Influencers
FTC probes AI deals with Big Tech
The commission is looking into deals made between AI companies and tech giants like Microsoft, Amazon, and Google.
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