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MLB theme nights have long been popular, but new trends are starting to take shape as teams across the league court families with theme nights tied to children’s shows, and women with book-related themes.
MLS is rolling out its largest marketing campaign in league history.
“We know it’s going to take time to shift the mindsets,” she said. “It’s competitive, but…we’ve managed to break through.”
From Pope Hat Night to “Fourth Wing” Night, the team is upping the ante to get fans to Rate Field.
Up until the expansion draft last month, the revived WNBA team relied on moments like its jersey drop and schedule release to generate content without a roster.
The MLS team took a page from Ellie the Elephant’s playbook—and worked with the consultancy behind the Phillie Phanatic—to create a bird that could become a fan favorite.
The Unilever-owned brand is offering tickets to a handful of fans who don their craziest FIFA-themed fit and ask someone out on a date.
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