Sports Marketing
House of the dragon: How the Portland Fire found its mascot
Rose, a glitter-breathing dragon, made her debut on the team’s home court at the Moda Center in late August, and “the place went nuts,” a team exec said.
Fan Engagement
Your go-to source for fan engagement insights, case studies, and expert analysis. Stay informed on the tools and tactics driving success in today’s competitive market.
Sports Marketing
No LA Galaxy players competed in the World Cup. The team capitalized anyway
“You can create a plan around an individual player with the hopes that that player advances really far, but if he doesn’t, then you’re kind of left with no plan,” the Galaxy’s president and COO said.
Sports Marketing
Inside the rise of franchise-based MLB theme games
MLB theme nights have long been popular, but new trends are starting to take shape as teams across the league court families with theme nights tied to children’s shows, and women with book-related themes.
Sports Marketing
Inside US soccer leagues’ plans to make World Cup fans stick around
MLS is rolling out its largest marketing campaign in league history.
Sports Marketing
Motorsport icon Susie Wolff on building a fandom for F1 Academy
“We know it’s going to take time to shift the mindsets,” she said. “It’s competitive, but…we’ve managed to break through.”
Sports Marketing
Inside the White Sox’s immaculate theme night strategy
From Pope Hat Night to “Fourth Wing” Night, the team is upping the ante to get fans to Rate Field.
Fan Engagement
How the Portland Fire marketed a basketball team with no players
Up until the expansion draft last month, the revived WNBA team relied on moments like its jersey drop and schedule release to generate content without a roster.
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