Score big with insights into Fan Engagement. Marketing Brew tracks the intersection of sports, brands, and fan engagement through the lens of Fan Engagement.
The MLS team took a page from Ellie the Elephant’s playbook—and worked with the consultancy behind the Phillie Phanatic—to create a bird that could become a fan favorite.
The Unilever-owned brand is offering tickets to a handful of fans who don their craziest FIFA-themed fit and ask someone out on a date.
BetMGM and Fanatics are running influencer-led campaigns that target more casual March Madness fans interested in brackets and bets.
The team’s marketing initiatives are meant to resonate across all of “Braves Country,” which spans Georgia, Alabama, Mississippi, part of North Carolina, South Carolina, and Tennessee.
After conducting offseason research, the league is targeting fan groups more narrowly with its fourth annual kickoff campaign.
Heading into March Madness, basketball leads the way in terms of fandom, with 64% of women’s college sports fans following hoops.
Hockey fandom is booming, and the NHL is aiming to make it last. Plus, “we need to be likeable,” one exec said.
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