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“You can create a plan around an individual player with the hopes that that player advances really far, but if he doesn’t, then you’re kind of left with no plan,” the Galaxy’s president and COO said.
MLB theme nights have long been popular, but new trends are starting to take shape as teams across the league court families with theme nights tied to children’s shows, and women with book-related themes.
MLS is rolling out its largest marketing campaign in league history.
The network is throwing serious marketing might behind its World Cup rights, including a Miracle on Ice–themed ad and the hiring of “chief World Cup watchers.”
The team rolled out an animated series on YouTube starring mascot KC Wolf, marking its first push into children’s content.
Soccer fandom is on the rise ahead of the World Cup, and marketing execs in the sport are thinking about how to best capture data about their growing fanbases.
“We know it’s going to take time to shift the mindsets,” she said. “It’s competitive, but…we’ve managed to break through.”
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