Fan Engagement & Experience

Stay updated on fan engagement & experience with Marketing Brew. We deliver the latest news, strategic analysis, and expert insights on the trends defining the future of marketing.

Fan Analytics
Fan Engagement
Fan Loyalty
Fan Loyalty Programs
Gamification
Interactive Fan Campaigns
Second Screen (Sports)
Sports Fandom
Stadium Tech
Portland Fire mascot Rose, a pink, glitter-breathing dragon.
Sports Marketing

House of the dragon: How the Portland Fire found its mascot

Rose, a glitter-breathing dragon, made her debut on the team’s home court at the Moda Center in late August, and “the place went nuts,” a team exec said.

Alyssa Meyers
LA Galaxy players celebrate a goal against San Diego FC.
Sports Marketing

No LA Galaxy players competed in the World Cup. The team capitalized anyway

“You can create a plan around an individual player with the hopes that that player advances really far, but if he doesn’t, then you’re kind of left with no plan,” the Galaxy’s president and COO said.

Alyssa Meyers
stylized photos of Fourth Wing night signage for the Seattle Mariners, themed gear for a Red Sox Heated Rivalry night at Fenway, and a Yankees-branded Hello Kitty
Sports Marketing

Inside the rise of franchise-based MLB theme games

MLB theme nights have long been popular, but new trends are starting to take shape as teams across the league court families with theme nights tied to children’s shows, and women with book-related themes.

Alyssa Meyers
Lionel Messi, Son Heung-Min, and other MLS players standing in a pyramid formation on a soccer pitch.
Sports Marketing

Inside US soccer leagues’ plans to make World Cup fans stick around

MLS is rolling out its largest marketing campaign in league history.

Alyssa Meyers
Inflatables of Argentina’s Leo Messi, Spain’s Lamine Yamal, and Christian Pulisic of the USMNT standing at 40 feet tall.
Sports Marketing

Inside Fox Sports’s World Cup marketing blitz

The network is throwing serious marketing might behind its World Cup rights, including a Miracle on Ice–themed ad and the hiring of “chief World Cup watchers.”

Alyssa Meyers
Alt Text: Animated Kansas City Chiefs mascot KC Wolf wears a jersey and runs with a football in a still from the "KC Wolf Jamz" YouTube series targeting young fans.
Sports Marketing

How the Kansas City Chiefs plan to hook the youngest sports fans

The team rolled out an animated series on YouTube starring mascot KC Wolf, marking its first push into children’s content.

Alyssa Meyers
Photo collage showing a packed soccer stadium with a focus on the fans in the stands, juxtaposed with a close crop on a high-tech data dashboard.
Sports Marketing

How US soccer clubs and leagues are scoring more fan data

Soccer fandom is on the rise ahead of the World Cup, and marketing execs in the sport are thinking about how to best capture data about their growing fanbases.

Alyssa Meyers

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