Sports Marketing
Inside Fox Sports’s World Cup marketing blitz
The network is throwing serious marketing might behind its World Cup rights, including a Miracle on Ice–themed ad and the hiring of “chief World Cup watchers.”
Sports Fandom
Dive into the world of sports fandom with Marketing Brew’s expert reporting. We cover the data-driven insights and brand stories you need to stay competitive.
Sports Marketing
How the Kansas City Chiefs plan to hook the youngest sports fans
The team rolled out an animated series on YouTube starring mascot KC Wolf, marking its first push into children’s content.
Sports Marketing
Sports fandom in the US is increasingly communal and round-the-clock: report
More than half of US adults watch sports in some capacity at least once a week, according to a recent PMG survey.
Sports Marketing
The lessons top team and league marketers learned in 2024
“Stay ready so you don’t have to get ready,” one sports marketer told us.
Sports Marketing
Most women around the world are avid sports fans: report
As women increasingly embrace sports fandom, brands that understand how to reach them stand to reap the rewards, according to a new report from Wasserman.
Sports Marketing
Breaking down the viewing habits of women’s sports fans
Fans of women’s sports are “affluent and educated” and tend to watch on linear TV, a survey found.
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