Brand Strategy
How do holding companies decide which agency brands to sunset?
“In theory, each brand in your portfolio should have a different positioning, a different benefit associated,” one exec told us.
Holding Companies
Everything you need to know about holding companies in the modern marketing era. Follow the latest developments, regulatory updates, and innovative strategies right here.
Brand Strategy
‘The tide has turned’: Why the era of the Madison Avenue holding company is on its way out
WPP execs are the latest to tell the market they’re retooling the model.
Brand Strategy
Business boomed for Publicis in Q3
The agency clocked 5.3% organic growth.
Brand Strategy
Where the holding companies stand on in-office mandates
Return to office remains a hot topic as Publicis mandates three days in-office per week starting in September.
Brand Strategy
Agency holding companies seem cautiously pessimistic despite Q3 growth
The big four all reported organic revenue growth in Q3, but seemed wary of how a recession could change things.
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