Influencer Marketing

Sydney Sweeney is back for another American Eagle campaign

CMO Craig Brommers told us it’s a new chapter for the partnership after Sweeney’s controversial 2025 ads became the “most successful” in brand history.

Volume up: How audio creators lead with authenticity

The art of the celebrity ad deal

Keith Gelman, founder of Talent Partnerships Advisors, has homed in on how to help brands broker a celebrity brand deal that works for all parties involved.

American Eagle is betting big on Sydney Sweeney

The clothing retailer is working with the “Euphoria” star for its largest campaign to date.

How do you promote a more affordable EV? With guerrilla-style marketing

Slate Auto’s head of brand and marketing, Ben Whitla, said the Jeff Bezos-backed vehicle brand is focused on stunts and influencer work.

How Pat McGrath and Candy Crush pulled off a jewelry treasure hunt

A gamified campaign was aimed at building “something that will feel a bit bigger than makeup,” a Candy Crush marketing exec said.

Meghan Markle is on ShopMy. Is everyone next?

Tiffany Lopinsky, president and co-founder of the affiliate platform, talked about why more brands and influencers are looking to affiliate marketing.