Influencer Marketing

How soccer creators are helping to make the World Cup more than a moment

Leagues like La Liga in Spain and Bundesliga in Germany are eager to hook American fans this summer, and they’re using influencers to do it.

A ‘new way of marketing’: Inside Expedia’s partnership with IShowSpeed

A long-term deal with the livestreamer, which kicked off with a breakneck visit to four Caribbean destinations, is part of a new “social-first” approach from the travel brand.

Sydney Sweeney is back for another American Eagle campaign

CMO Craig Brommers told us it’s a new chapter for the partnership after Sweeney’s controversial 2025 ads became the “most successful” in brand history.

Volume up: How audio creators lead with authenticity

The art of the celebrity ad deal

Keith Gelman, founder of Talent Partnerships Advisors, has homed in on how to help brands broker a celebrity brand deal that works for all parties involved.

American Eagle is betting big on Sydney Sweeney

The clothing retailer is working with the “Euphoria” star for its largest campaign to date.

How do you promote a more affordable EV? With guerrilla-style marketing

Slate Auto’s head of brand and marketing, Ben Whitla, said the Jeff Bezos-backed vehicle brand is focused on stunts and influencer work.