Brand Strategy
How New York Road Runners is promoting the NYC Marathon
“It’s the only time that people could care less that they can’t cross the street or drive their car,” one exec said.
Integrated Marketing
Discover how integrated marketing is reshaping the modern marketing landscape. Our expert coverage breaks down the key players, innovative campaigns, and future outlook.
Brand Strategy
Where this chief discoverability officer sees marketers getting audiences wrong
Heather Physioc, chief discoverability officer at VML, shared why she thinks more content actually makes brands less visible.
Brand Strategy
Inside the making of Peloton’s viral Hudson Williams ad
“I knew it was going to connect,” Peloton CMO Megan Imbres said. “I did not think it was going to connect at the level that it has.”
Brand Strategy
Meet the newest ‘Running Point’ character: Jake from State Farm
The insurance company’s spokesperson is appearing as a character in a TV show for the first time as part of a collaboration between State Farm and Netflix.
Brand Strategy
How Lunar New Year became a marketing moment
The holiday can be a playground for cultural appreciation, but marketers should take care when showing up around significant moments, one exec told us.
Brand Strategy
Strength over size: How Omnicom is pitching the holding company post-IPG acquisition
Execs for the “largest media organization in the world” emphasized in Las Vegas that the company had more to offer than sheer scale.
Brand Strategy
How CMOs are thinking about AI in 2026
Marketers are evaluating how they show up in consumers’ AI tools as they focus on upskilling their teams to better utilize the tech.
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