Brand Strategy
Inside the making of Peloton’s viral Hudson Williams ad
“I knew it was going to connect,” Peloton CMO Megan Imbres said. “I did not think it was going to connect at the level that it has.”
Integrated Marketing
Build a stronger brand with insights on Integrated Marketing. Explore how leading companies leverage Integrated Marketing for better positioning and consumer...
Brand Strategy
Meet the newest ‘Running Point’ character: Jake from State Farm
The insurance company’s spokesperson is appearing as a character in a TV show for the first time as part of a collaboration between State Farm and Netflix.
Brand Strategy
How Lunar New Year became a marketing moment
The holiday can be a playground for cultural appreciation, but marketers should take care when showing up around significant moments, one exec told us.
Brand Strategy
Strength over size: How Omnicom is pitching the holding company post-IPG acquisition
Execs for the “largest media organization in the world” emphasized in Las Vegas that the company had more to offer than sheer scale.
Brand Strategy
How CMOs are thinking about AI in 2026
Marketers are evaluating how they show up in consumers’ AI tools as they focus on upskilling their teams to better utilize the tech.
Brand Strategy
Coworking with Michael Daum
He’s SVP, CMO, Golden 1 Credit Union.
Brand Strategy
With a Kraft Heinz breakup reportedly on the horizon, what happens next to ad and marketing teams?
Untangling CPG giants typically takes years.
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