Ad Tech & Programmatic
Google soups up DV360 with more YouTube buying options, Gemini integrations
The new features are aimed at “streaming, scrolling, shopping, and searching” behaviors, an exec said ahead of the company’s NewFronts presentation.
Newfronts (Trends)
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Ad Tech & Programmatic
Google kicks off NewFronts with all things AI, retail media
The tech giant is injecting its DV360 platform with generative AI tools designed to make ad buying easier.
Ad Tech & Programmatic
Google pitches all-in-one buying with help from top publishers
At NewFronts, the ad giant emphasized DV360 and its work with Disney, NBCUniversal, Paramount, and Warner Bros. Discovery.
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