Ad Tech & Programmatic
The biggest agentic AI announcements from CES and NRF
To kick off the year, tech giants, agencies, and media conglomerates touted tools supporting shopping, media buying, and ad placement.
Programmatic Advertising
Learn how top brands are mastering programmatic advertising to reach new audiences. Our reporting offers a deep dive into the creative and technical side of the industry.
Ad Tech & Programmatic
What Google’s VP and GM of Search Ads has to say about AI-powered results
Users still click on links that show up in AI-generated answers to queries, Shashi Thakur said.
Ad Tech & Programmatic
How new tech publication 404 Media is pitching itself to advertisers
“There is a way for advertising to support journalism in a way that is not gross,” co-founder Jason Koebler told us.
Ad Tech & Programmatic
The 2023 podcast advertising landscape, as predicted by several industry execs
Many anticipate programmatic advertising, measurement transparency, and YouTube crossovers will take center stage next year.
Ad Tech & Programmatic
A primer on Jedi Blue, the backroom deal between Facebook and Google
A newly unredacted lawsuit against Google has more details on the arrangement.
Ad Tech & Programmatic
This free tool helps marketers see which publishers ad tech firms are working with
Well-Known attempts to make confusing data a little less murky.
Ad Tech & Programmatic
Media buyers are using this tool to avoid misinformation
NewsGuard helps brands run ads on sites that publish trustworthy news.
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