Ad Tech & Programmatic
Where should retail media networks make their pitch for ad dollars?
“These are media businesses, and they need to be where media people who buy into media businesses congregate,” one exec told us.
Retail Media
Navigate the complexities of Retail Media in the ad tech world. Marketing Brew covers the tools, data, and regulations shaping the future of Retail Media.
Ad Tech & Programmatic
What the Perplexity-Amazon lawsuit could mean for digital advertising
A fight over the use of an agentic AI tool that bypasses recommendations and promotions could have big implications for ad-supported shopping sites.
Ad Tech & Programmatic
Google unveils new personalization features for retail ads
“Loyalty is a foundational feature,” said Jyotika Prasad, the company’s senior director of retail ads.
Ad Tech & Programmatic
How the largest retail media networks are stacking up
For the first time, Target shared the size of its advertising business.
Ad Tech & Programmatic
Pop-up ads in cars? It could happen
While a Jeep owner discovered what the company described as a glitch, automakers like Ford are laying groundwork that could allow them to monetize in-vehicle eyeballs.
Ad Tech & Programmatic
Walmart’s ad business grows to $4.4 billion
Its US ads business grew 24% in the fourth quarter.
Ad Tech & Programmatic
Walmart’s retail media offering isn’t coming for Amazon’s anytime soon, buyers say
Though it isn’t “Amazon Canada” anymore, advertisers are still warming to the platform this holiday season.
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