Social & Influencers
Ahead of upfronts, streamers are sprucing up their shoppable ads offerings
Executives say economic volatility could lead to more demand for lower-funnel advertising options on TV.
Shoppable Content
Master Shoppable Content with Marketing Brew. Discover how Shoppable Content is redefining social media strategy, creator partnerships, and digital engagement.
Social & Influencers
Paramount is leaning into AI-enabled shoppable TV
The company partnered with Shopsense on the technology, which premiered during the CMT Music Awards.
Social & Influencers
Peacock brings shoppable ads to the 'Below Deck' franchise
NBCUniversal and Walmart have partnered to show viewers products inspired by what they see onscreen.
Social & Influencers
Apple privacy changes prompt some advertisers to turn toward shoppable TV ads
Privacy changes and the newfound ubiquity of QR codes are helping push the format forward—but there’s no agreed-upon way to reduce friction for shoppers.
Social & Influencers
The Today show tries out a new trick: shoppable recipes
NBC’s morning show will highlight hundreds of shoppable recipes designed to get people spending at Walmart.
Social & Influencers
Why everyone’s rolling out shoppable inventory
Point, click, purchase.
Social & Influencers
Platforms Showed Off Shopping Tools at NewFronts
Media buyers want to make it easier for audiences to buy stuff.
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