Brand Strategy
Exactly nine months out from the World Cup, Huggies wants consumers to ‘do it for the team’
A 90-minute playlist from the brand is designed to encourage would-be parents to have their parental leave line up with the soccer tournament.
Social Media Marketing
Build a stronger brand with insights on Social Media Marketing. Explore how leading companies leverage Social Media Marketing for better positioning and cons...
Brand Strategy
Coworking with Christopher Carl
He’s head of marketing, US, AliExpress.
Brand Strategy
How brands can make the most of their BFCM and holiday texts
Adam Turner, CEO of SMS marketing company Postscript, shared tips on reaching customers ahead of the upcoming sales weekend into December.
Brand Strategy
Brands rolled out the green carpet for 4/20 this year
As state-level legalization continues, companies like Popeyes and Rockstar Games celebrated the unofficial holiday.
Brand Strategy
More beauty brands advertised at the Super Bowl this year. Here’s how it paid off
NYX and e.l.f. saw search volumes increase, while CeraVe and Dove were among the top 10 most-mentioned advertisers on social.
Brand Strategy
How State Farm pulled off one of fall football’s most memorable campaigns
It’s a love story…Just not Taylor Swift and Travis Kelce’s.
Brand Strategy
Why your last text message is probably from a brand
Brands are increasingly turning to texts in an effort to build loyal followings and drive traffic.
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