Social & Influencers
Why bother with celebrity endorsements?
They rarely affect voter opinion—and when they do, they tend to have the opposite intended effect, according to a study from Grow Progress.
Social Studies
Master Social Studies with Marketing Brew. Discover how Social Studies is redefining social media strategy, creator partnerships, and digital engagement.
Social & Influencers
Consumers’ moods—and purchase intent—goes up at the movies, report finds
According to the VAB, those feel-good feelings may translate to brand favorability.
Social & Influencers
FTC: Tech and social media companies conduct ‘vast surveillance’ of users
A report from the commission found that companies collected data from users, and sometimes non-users, at a “staggering” level.
Social & Influencers
Disability inclusion is improving at agencies—but there’s still a ways to go
Hiring opportunities are improving for people with disabilities, which could change the way they’re portrayed in campaigns.
Social & Influencers
Older adults are still underrepresented in ads, new study finds
CreativeX found that only 4% of those cast in ads last year were 60 or older despite the age group making up 16% of the population.
Social & Influencers
Adjusting work culture and recruitment practices may help agencies court young talent, report says
Gen Z is pushing back on things like pitching.
Social & Influencers
TV ads lacked LGBTQ+ representation in 2022, report finds
Only 3% of ads could be considered inclusive, GLAAD and Kantar found.
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