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“There’s no reason why a nonprofit shouldn’t think of their marketing and media strategy the same way that a brand does,” Ben Lear, director of communications at the ARC, told us.
The brand’s “New Face of Legs” campaign was part of a social-first effort to get men to moisturize. It seems to have worked.
They rarely affect voter opinion—and when they do, they tend to have the opposite intended effect, according to a study from Grow Progress.
According to the VAB, those feel-good feelings may translate to brand favorability.
A report from the commission found that companies collected data from users, and sometimes non-users, at a “staggering” level.
Hiring opportunities are improving for people with disabilities, which could change the way they’re portrayed in campaigns.
CreativeX found that only 4% of those cast in ads last year were 60 or older despite the age group making up 16% of the population.
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