Social & Influencers
Why bother with celebrity endorsements?
They rarely affect voter opinion—and when they do, they tend to have the opposite intended effect, according to a study from Grow Progress.
Social Studies
Explore essential social studies insights and industry shifts. Marketing Brew brings you the strategic updates and expert takes you need to navigate the landscape.
Social & Influencers
Consumers’ moods—and purchase intent—goes up at the movies, report finds
According to the VAB, those feel-good feelings may translate to brand favorability.
Social & Influencers
FTC: Tech and social media companies conduct ‘vast surveillance’ of users
A report from the commission found that companies collected data from users, and sometimes non-users, at a “staggering” level.
Social & Influencers
Disability inclusion is improving at agencies—but there’s still a ways to go
Hiring opportunities are improving for people with disabilities, which could change the way they’re portrayed in campaigns.
Social & Influencers
Older adults are still underrepresented in ads, new study finds
CreativeX found that only 4% of those cast in ads last year were 60 or older despite the age group making up 16% of the population.
Social & Influencers
Adjusting work culture and recruitment practices may help agencies court young talent, report says
Gen Z is pushing back on things like pitching.
Social & Influencers
TV ads lacked LGBTQ+ representation in 2022, report finds
Only 3% of ads could be considered inclusive, GLAAD and Kantar found.
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