Social & Influencers
The secret brine behind Grillo’s online success
The pickle brand is leaning into organic interactions and an irreverent tone, racking up millions of views and likes in the process.
Social Studies
Explore essential social studies insights and industry shifts. Marketing Brew brings you the strategic updates and expert takes you need to navigate the landscape.
Social & Influencers
How the Anti-Recidivism Coalition brought social series to the nonprofit world
“There’s no reason why a nonprofit shouldn’t think of their marketing and media strategy the same way that a brand does,” Ben Lear, director of communications at the ARC, told us.
Social & Influencers
CeraVe’s Kevin Durant campaign led to a 43% sales lift—here’s how
The brand’s “New Face of Legs” campaign was part of a social-first effort to get men to moisturize. It seems to have worked.
Social & Influencers
Why bother with celebrity endorsements?
They rarely affect voter opinion—and when they do, they tend to have the opposite intended effect, according to a study from Grow Progress.
Social & Influencers
Consumers’ moods—and purchase intent—goes up at the movies, report finds
According to the VAB, those feel-good feelings may translate to brand favorability.
Social & Influencers
FTC: Tech and social media companies conduct ‘vast surveillance’ of users
A report from the commission found that companies collected data from users, and sometimes non-users, at a “staggering” level.
Social & Influencers
Disability inclusion is improving at agencies—but there’s still a ways to go
Hiring opportunities are improving for people with disabilities, which could change the way they’re portrayed in campaigns.
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