Sports Marketing
Disney is mostly sold out of ad inventory through Game 5 of NBA Finals
Tonight’s Game 4 of the series between the Knicks and the Spurs has been sold out for weeks, a Disney Advertising exec said.
Sports Ad Sales
Learn how top brands are mastering sports ad sales to reach new audiences. Our reporting offers a deep dive into the creative and technical side of the industry.
Sports Marketing
Disney nearly sold out of ad inventory for college football championship
The College Football Playoff added 40 new advertisers this year, and CPMs for the championship game are up compared to last year, according to a Disney Advertising exec.
Sports Marketing
Disney is sold out of ads in the first 2 games of the NBA Finals
Game 3 is likely close behind, one Disney Advertising exec said, though brands were still trying to get in on the early games as of Thursday morning.
Sports Marketing
NBCU nets $1.2 billion in Olympics ad sales more than 100 days out from Paris 2024
The network is on track for record-breaking ad revenue, one executive said.
Sports Marketing
More than a year out, NBCU’s 2024 Olympics ad sales are “pacing well ahead” of last Summer Games
The broadcaster is in pre-upfront discussions with all of the major holding companies to lock in sponsorships for the Paris games, NBCU’s Olympics president Dan Lovinger said.
Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
By subscribing, you accept our Terms & Privacy Policy.
