Score big with insights into Sports Ad Sales. Marketing Brew tracks the intersection of sports, brands, and fan engagement through the lens of Sports Ad Sales.
The College Football Playoff added 40 new advertisers this year, and CPMs for the championship game are up compared to last year, according to a Disney Advertising exec.
Game 3 is likely close behind, one Disney Advertising exec said, though brands were still trying to get in on the early games as of Thursday morning.
The network is on track for record-breaking ad revenue, one executive said.
The broadcaster is in pre-upfront discussions with all of the major holding companies to lock in sponsorships for the Paris games, NBCU’s Olympics president Dan Lovinger said.
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
By subscribing, you accept our Terms & Privacy Policy.
