Sports Advertising & Media

ESPN drops first ad for 2027 Super Bowl

To support the first time the Big Game will be broadcast on the cable network, ESPN and parent company Disney are going all out.

Disney nearly sold out of ad inventory for college football championship

The College Football Playoff added 40 new advertisers this year, and CPMs for the championship game are up compared to last year, according to a Disney Advertising exec.

NBCU plans expanded ad offerings ahead of ‘legendary’ winter sports lineup

Before CES, the media giant unveiled more ways for advertisers to activate against the NBA All-Star Game, the Super Bowl, and the Milan Cortina Winter Olympics and Paralympics.

Disney more than doubles postseason revenue with WNBA Finals ad sales

Inventory is sold out through Game 5, with the WNBA “one of the most sought-out properties on our platform,” an exec said.

The most effective NFL advertisers from last season: report

How one sports-drink brand is powering up its March Madness campaign

Powerade is running ads against the men’s and women’s tournaments and working with college stars like LSU guard Flau’jae Johnson in an effort to reach Gen Z consumers.

Advertisers upped women’s sports spend by triple digits in 2024

Auto, pharma, and telco brands spent the most, but WNBA sponsor Skims was most effective, according to EDO.