Sports Media Buying

Score big with insights into Sports Media Buying. Marketing Brew tracks the intersection of sports, brands, and fan engagement through the lens of Sports Med...

TelevisaUnivision head of ad sales Donna Speciale stands onstage in a red suit with the TelevisaUnivision logo in white on a screen behind her
Sports Marketing

Univision will broadcast the Super Bowl in Spanish

Spanish is the “language of growth,” the network pitched to advertisers Tuesday.

Ryan Barwick
the Thursday Night Football logo on grass on a TV screen
Sports Marketing

Media buyers’ eyes are on Thursday Night Football for signs of a shift

“Amazon is somewhat of a test dummy for the NFL,” one buyer said.

Kelsey Sutton
a photo of a crane picking up a basketball, football, and baseball bat
Sports Marketing

Sports inventory is selling out faster than ever

And media buyers are feeling the squeeze.

Kelsey Sutton

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