Brand Strategy
Why some marketers are betting on the Apple Vision Pro
Brand and agency marketers are more optimistic about the immersive tech than they are about the metaverse.
Trend Analysis
Build a stronger brand with insights on Trend Analysis. Explore how leading companies leverage Trend Analysis for better positioning and consumer connection.
Brand Strategy
The ’90s—and the icons that defined the decade—are so back
Why brands like Osea Malibu, Skims, and Reformation are all capitalizing on throwback appeal.
Brand Strategy
Practicality may trump purpose in 2024 marketing, report says
CMOs will invest more in AI and data privacy tools and spend less time on ESG, Forrester predicted.
Brand Strategy
Yes we cannabis: How brands acknowledged 4/20 this year
From branded rolling papers to Pineapple Express shakes, weed acceptance seems to be growing more mainstream among brands.
Brand Strategy
Marketers are feeling some concern as inflation impacts their budgets, survey says
They’re also hesitant to get their brands involved in any political issues.
Brand Strategy
Valentine’s Day might be losing its mojo
Fewer people plan to go out to dinner this year for the holiday, per Morning Consult data. And brands are approaching the love-fest warily.
Brand Strategy
Oreo x Barefoot Wines is the latest bizarre brand mashup
To cut through the noise, brands are going from “unexpected to ridiculous,” a marketing consultant told us.
Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
By subscribing, you accept our Terms & Privacy Policy.
