Viewing Habits

A new era of streaming hits are boosting collective attention

Consumers paying for streaming aren’t expecting ad breaks: report

Viewers are spending an average of $129 a month on streaming, according to research from Tubi and The Harris Poll.

Oscars viewership drops to 18.1 million, marking the first decline in 4 years

Sunday’s telecast was a 7% decline from last year’s audience of 19.5 million viewers.

Streamers’ efforts to keep subscribers around are yielding mixed results: report

Let’s just say being bundled is more valuable for some streamers than others.

More than half of US TV watchers are cordless, according to report

Streaming continues to take up larger percentages of total time spent watching TV, according to the Video Advertising Bureau.

Americans are spending more on streaming each month than they are on gas

New data from Tubi and The Harris Poll highlights the effects of price hikes on consumers.

Streaming’s big pain point: there’s too much stuff to watch

Despite more available programming than ever, 1 in 5 viewers abandon streaming sessions out of frustration, according to Nielsen.