Marketing
For the next generation of DTC companies, community is key
Why DTC companies are banking on brand loyalty over virality.
Katie Hicks
Get marketing news you'll actually want to read
The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.
LATEST NEWSLETTER:
Shoppable ads continue gaining steam.
Marketing
Fishwife made its presence known organically–now it’s thinking bigger
The brand is rolling out new ventures this year, including co-branded products.
Katie Hicks
Social Media
How BookTok changed Book of the Month’s influencer marketing strategy
The TikTok community has had a major impact on the subscriptions service.
Phoebe Bain
Media
Streamers see reboots, spinoffs, and prequels as prime territory for marketers
Without dayparts, streaming services are offering new ways to align with shows that are likely to attract eyeballs.
Kelsey Sutton
Latest Stories
Marketing
Marketers experimenting with Reels are figuring out how to drive lower-funnel results
Phoebe Bain / 05.20.2022
Marketing
Shoppable ads keep coming–but do viewers want them?
Katie Hicks / 05.19.2022
Marketing
During upfronts week, new research sheds light on representation on-screen
Alyssa Meyers / 05.19.2022
Marketing
Snap is trying to court and fund creators—but some are struggling to break through on the app
Phoebe Bain / 05.19.2022
Marketing
Why are agencies always ‘partnering’ with platforms?
Ryan Barwick / 05.18.2022
Marketing
For the next generation of DTC companies, community is key
Katie Hicks / 05.18.2022
Marketing
More ad spend is going toward Black-owned media, but will it last?
Ryan Barwick / 05.17.2022
Marketing
Here’s what you missed at the 2022 IAB Podcast Upfront
Alyssa Meyers / 05.17.2022
Marketing
Coworking with Kristen Klein
Minda Smiley / 05.17.2022
More stories
![TikTok [and TV] made me buy it](https://cdn.sanity.io/images/bl383u0v/production/fef50a438691de62a5fb384f0b5d447b00133f1c-1500x1000.jpg?w=450&q=70&auto=format)
Social Media
TikTok [and TV] made me buy it
Phoebe Bain / 05.16.2022
Marketing
Product placement is going to take over your favorite show
Ryan Barwick / 05.13.2022
Media
Streaming stats, mid-2022 edition
Kelsey Sutton / 05.13.2022
Marketing
Streaming services are still fighting to have ultra-light ad loads
Kelsey Sutton / 05.12.2022
Marketing
Google unveils new tool to personalize advertising
Ryan Barwick / 05.12.2022
Marketing
Women CMOs outnumber men for the first time, study finds
Katie Hicks / 05.12.2022
Marketing
Inside the ad industry’s growing obsession with podcasts
Alyssa Meyers / 05.12.2022
Marketing
Mood Board: How the ‘oddly satisfying’ videos inspired Angi’s latest campaign
Alyssa Meyers / 05.11.2022
Marketing
How a marketing software company solved its WFH woes
Alyssa Meyers / 05.11.2022
Marketing
Coworking with Richard Donahue
Minda Smiley / 05.10.2022
Marketing
Podcast ad revenue surpassed $1 billion last year
Alyssa Meyers / 05.10.2022
Marketing
As streaming continues to grow, marketers say concerns over measurement and transparency persist
Ryan Barwick / 05.10.2022
Marketing
A week after the Roe v. Wade draft came out, here’s how companies are (and aren’t) responding
Phoebe Bain / 05.9.2022
Marketing
Clara, the latest ‘Glassdoor for influencers’ app, wants to even the playing field between brands and creators
Phoebe Bain / 05.9.2022
Media
With no third-party accredited measurement, this year’s upfront season is a testing bonanza
Kelsey Sutton / 05.5.2022
Marketing
Major companies are silent on Roe v. Wade
Ryan Barwick / 05.5.2022
Get marketing news you'll actually want to read
The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.