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Read what several execs had to say about how gut feelings and personal experiences play an integral role in finding the right partnership.



First off the mark: How marketers can predict the next big thing in sports before anyone else

A PR expert’s guide to landing brands on a gift guide

At this year’s annual summit, we wanted to create a space where marketers could keep pace with the industry’s constant evolution and drive it forward. In a world where innovation is the heartbeat, performance is the measure, and people are the driving force, the winning formula balances all three. Watch these insightful conversions on-demand now!

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Tactical MarTech: The Future of AI, Attribution, and Privacy

How AI & Identity Resolution Can Supercharge BFCM Revenue In 2024

The Sports Marketing Playbook: Mastering Fan Engagement and Experiences

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Inside the growing business of Little League.

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How your brand can use personalized messaging to rewrite the rules of customer engagement

Let’s get personal

Adam Turner, CEO of SMS marketing company Postscript, shared tips on reaching customers ahead of the upcoming sales weekend into December.

How brands can make the most of their BFCM and holiday texts

Illustration: Anna Kim, Photos: Adobe Stock

Brands may be more hesitant to speak out on social and environmental causes during Trump’s second term, experts said, but others may stay the course.

Is the era of brand activism coming to an end?

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Brands are working with child influencer accounts, targeting messages to parents of tweens, and evaluating “strategic and creative guardrails,” one agency exec said.

The kids are online: How brands are navigating Gen Alpha marketing

A report from Wasserman’s The Collective and RBC suggests a new model for valuations of women’s sports franchises based on variables including sponsorships.

Recalibrating the valuations of women’s sports franchises: report

In closing arguments, the DOJ claimed that Google is “once, twice, three times a monopolist.”

Google, DOJ tussle one more time over ad tech

She’s CMO, Back Market. 

Coworking with Joy Howard

Illustration: Anna Kim, Photos: A24 x Joya

The scent tech company, which worked with A24 to make select “Heretic” screenings smell like blueberry pie, is focused on how smell “elevates marketing,”  one exec said.

The kids are online: How brands are navigating Gen Alpha marketing

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The kids are online: How brands are navigating Gen Alpha marketing

Is the era of brand activism coming to an end?

Recalibrating the valuations of women’s sports franchises: report

How Joya Studio brought Smell-O-Vision back to life

Coworking with Joy Howard

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Is the era of brand activism coming to an end?

How Joya Studio brought Smell-O-Vision back to life

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Tactical MarTech: The Future of AI, Attribution, and Privacy

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A PR expert’s guide to landing brands on a gift guide

Let’s get personal

How marketers can predict the next big thing in sports

A PR expert’s guide to landing brands on a gift guide

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