Ad Tech & Programmatic
Only around a third of ad dollars reach ‘intended audiences,’ ANA finds
The study, which analyzed $123 million in ad spend, found plenty of spend going to made-for-advertising sites and bot traffic.
Ryan Barwick
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Quick Insights
AD TECH & PROGRAMMATIC
Why advertisers are excited about attention metrics
The signals, which aim to quantify the quality of ad placements, have attracted interest from companies like Amazon and The Trade Desk.
BRAND STRATEGY
How to craft an effective affiliate marketing campaign for the holidays
Affiliate marketers share their tips and predictions for Q4.
TV & STREAMING
CTV and streaming’s popularity continues to grow—but it’s not without its challenges
What advertisers should know about the channels in 2023.
SOCIAL MEDIA
The rise of short-form video: How to make clips that really *sing*
A call-to-action is one of the most important elements to include, marketers say.
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