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A screenshot of Skift's chatbot on their website inside of an iPad Pro

Media

Skift CEO Rafat Ali on the company’s new AI chatbot

The tool can answer questions based on the company’s decade of stories.

LATEST NEWSLETTER:

What can marketers learn from the Bioré backlash?

Audio

How Bob Pittman’s marketing podcast helps him as a leader

IHeartMedia’s CEO said hosting his own show helps him stay “in tune” with the company.

Alyssa Meyers

Agencies

This week in agencies: Shifts at Mindshare, Mojo Supermarket, and more

Leadership moves, account wins, and other recent changes.

Jasmine Sheena

Experiential Marketing

Lululemon gave out $98k worth of leggings—here’s how and why

The brand decided that showing, not telling, was the best way to counter dupe culture.

Katie Hicks

Agencies

Why agencies are getting B Corp certified

Colle McVoy and Wieden+Kennedy are some of the latest to join the trend.

Katie Hicks

Latest Stories

All Stories

Tech

What search advertisers think about Google’s AI-infused search

Ryan Barwick | 05.26.2023

Agencies

This week in agencies: Shifts at Wunderman Thompson, Sprinkles, and more

Jasmine Sheena | 05.26.2023

an illustration of a balance scale. on the left side of the scale, there is a gold trophy

Brands

Peloton unveils a rebrand that invites users to come one, come all

Katie Hicks | 05.26.2023

Tech

Publicis is buying into the AI hype—literally

Jasmine Sheena | 05.26.2023

Influencers

What marketers can learn from the backlash to Bioré’s influencer post

Katie Hicks | 05.26.2023

Quick Insights

A social media influencer looking at their phone inside of a picture portrait with a like counter at the bottom left surrounded by a heart and a chat bubble on a teal background

INFLUENCERS

The rise of the microinfluencer: Creator trends taking over in 2023

Marketing Brew talked to influencer marketing agencies to understand how the landscape is evolving this year.

A tablet displaying a form with "Want the best seats in the house?" text on top on a light blue background with swirling shapes

EXPERIENTIAL MARKETING

Tips to incorporate first-party data collection into experiential marketing

Learn from expert experiential marketers about their tips for capturing first-party data at branded events.

A heart and a text bubble on top of a ring light with a DXLR camera in the middle on a green background

INFLUENCERS

Creator economy & social influencers: The marketer's guide

Thinking about running an influencer campaign? Read to find out to successfully navigate a creator collaboration.

SUSTAINABILITY

Building a successful retail sustainability strategy

Get started on creating and implementing your retail sustainability strategy with these recommendations.

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Get marketing news you'll actually want to read

The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.