Brand Strategy
Why Applebee’s partnered with the NFL ahead of football season
The restaurant chain has already established brand familiarity with football fans.
JN
Joshua Needelman
Data & Tech
Women+ Connect is Lyft’s latest effort to stand out in the rideshare space
The feature, which makes it more likely for women and nonbinary riders to match with women and nonbinary drivers, is being advertised in OOH and on social.
TV & Streaming
TelevisaUnivision touts streaming growth, soccer partnerships during upfronts
The broadcaster has special promotional plans for the Copa América and UEFA Euro tournaments.
Social & Influencers
Behind Snapchat's campaign to position itself as a post-social media app
The platform’s new ad campaign centers around differentiating itself from social media.
Sponsored by Caliber
Brand Strategy
Why Crypto.com is all in on the Philadelphia 76ers
The cryptocurrency trading platform has a jersey-patch sponsorship with the NBA franchise and a deal with team center Joel Embiid.
Brand Strategy
Why Slim Jim and WWE rekindled their historic partnership
The jerky company, which ran a series of iconic ads in the 1990s starring “Macho Man” Randy Savage, is back in the wrestling game.
Social & Influencers
TikTok expands advertiser partner program amid looming ban
At Newfronts, the platform rolled out new ways for advertisers to appear next to content on the app.
Sponsored by Caliber
Social & Influencers
Snapchat partners with Issa Rae’s Ensemble, rolls out new AR ad tools
The social platform will bring the Olympics and other sports coverage to the platform this summer, it announced at NewFronts.
Sponsored by Caliber
TV & Streaming
The NBA’s postseason campaign pokes fun at its star players’ modesty
The league worked with the creative agency Translation to produce more than 400 pieces of content.
Brand Strategy
Brands rolled out the green carpet for 4/20 this year
As state-level legalization continues, companies like Popeyes and Rockstar Games celebrated the unofficial holiday.