Ad Tech & Programmatic
Coworking with Lindsey DiGiorgio
She’s chief marketing officer, Yieldmo.
Ad Tech & Programmatic
Ad Tech & Programmatic
Breaking down short-sellers’ claims about AppLovin
The mobile app marketing company has said a quartet of short-sellers are pushing “false narratives” about its business operations.
Ad Tech & Programmatic
Coworking with Michael Della Penna
He’s chief strategy officer at InMarket.
Ad Tech & Programmatic
Google’s ad-tech business is an illegal monopoly, judge rules
It’s the third time in less than two years that the company has lost an antitrust case.
Ad Tech & Programmatic
Digital ad spend reached $259 billion in 2024, IAB says
The industry grew 15% year over year.
Ad Tech & Programmatic
Spotify touts GenAI ads and its ad exchange at its first upfronts-style presentation
More than 5,000 advertisers have tried Spotify Ad Exchange, which lets advertisers buy audio, video, and display ads programmatically.
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