Spotify’s head of global ad sales on the latest in programmatic audio
The platform recently opened up the Spotify Ad Exchange, giving audio buyers access to real-time bidding for its inventory for the first time.
The platform recently opened up the Spotify Ad Exchange, giving audio buyers access to real-time bidding for its inventory for the first time.
Ad exec Ann Piper shared how advertisers are adopting Spotify Ad Exchange and generative AI audio ads.
In an environment that “demands agility,” company execs are framing CTV as a performance channel.
The telecom’s advertising arm presented a suite of data-backed and AI-powered solutions for OOH and digital advertising.
The tech giant is injecting its DV360 platform with generative AI tools designed to make ad buying easier.
She’s chief marketing officer, Yieldmo.
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