Ad Tech & Programmatic
‘Don’t trust those models’: How marketers are thinking about the next era of transparency
At the Advertising Research Foundation’s AudiencexScience conference in March, execs talked collaboration and keeping up with AI tools.
Ad Tech & Programmatic
Ad Tech & Programmatic
Can the Trade Desk remain ‘king’ of the open web?
The company is investing in “being able to show what’s working” amid a broader industry contraction, but some agencies are taking a second look.
Ad Tech & Programmatic
How Meta’s AI push is changing ad creation
Marketers say the platform isn’t ready for full automation.
Ad Tech & Programmatic
Google soups up DV360 with more YouTube buying options, Gemini integrations
The new features are aimed at “streaming, scrolling, shopping, and searching” behaviors, an exec said ahead of the company’s NewFronts presentation.
Ad Tech & Programmatic
Coworking with Tara Corey
She’s SVP of marketing, Optimizely.
Ad Tech & Programmatic
Coworking with Shane Norris
He’s head of sales, Fyllo.
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Ad Tech & Programmatic
‘It has been chaotic’: 4 months into Washington State’s digital ad tax, marketers are still adjusting
One Seattle-based agency told Marketing Brew that client budgets have dropped 10%.
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