Ad Tech & Programmatic
Google’s ad-tech business is an illegal monopoly, judge rules
It’s the third time in less than two years that the company has lost an antitrust case.
Ad Tech & Programmatic
Ad Tech & Programmatic
Digital ad spend reached $259 billion in 2024, IAB says
The industry grew 15% year over year.
Ad Tech & Programmatic
Spotify touts GenAI ads and its ad exchange at its first upfronts-style presentation
More than 5,000 advertisers have tried Spotify Ad Exchange, which lets advertisers buy audio, video, and display ads programmatically.
Ad Tech & Programmatic
WPP bolsters AI tools with acquisition of InfoSum
As part of the acquisition, the agency will get its hands on additional privacy tech tools like clean rooms.
Ad Tech & Programmatic
When will advertisers press play on gaming?
Gaming makes up just 5% of digital advertising budgets, per the IAB, which hosts the annual Playfronts focused on moving ad dollars into the space.
Ad Tech & Programmatic
Google and Roblox partner on ad deal
Advertisers will be able to buy Roblox gaming inventory through Google’s ad-buying platforms.
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