Ad Tech & Programmatic

a computer featuring two hands touching, each with wires behind them
Ad Tech & Programmatic

The Trade Desk buys ad-tech intelligence firm Sincera

It’s the company’s first acquisition since 2017.

Ryan Barwick
House of the Dragons banner is seen on Broadway at Midtown Manhattan in New York.
Ad Tech & Programmatic

Movies, music, and MVPs: pop culture trends that shaped email marketing in 2024

Spider-Man, Taylor Swift, and ‘Bridgerton’ were top of mind, according to the e-commerce marketing company Omnisend.

Jennimai Nguyen
Gif of an arrow clicker clicking on an affiliate link and coin coming out of it, landing on a hand.
Ad Tech & Programmatic

Influencer lawsuits thrust last-click attribution into the spotlight

Creators allege that PayPal-owned Honey and Capital One Shopping improperly collected affiliate revenue.

Katie Hicks, Ryan Barwick
MKB Coworking series featuring Jeaneen Andrews-Feldman. Credit: Jeaneen Andrews-Feldman
Ad Tech & Programmatic

Coworking with Jeaneen Andrews-Feldman

She’s CMO, Simpli.fi.

Kelsey Sutton
The Yahoo logo on a phone.
Ad Tech & Programmatic

Yahoo pitches curation and partnerships at CES

Yahoo’s DSP will also directly integrate with Roku.

Ryan Barwick
Money overlayed on a graph and two business hands shaking.
Ad Tech & Programmatic

Get ready for consolidation in 2025, media investors say

“Everybody has woken up,” one investor said.

Ryan Barwick

Get marketing news you'll actually want to read

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.