The ad-tech world’s newest buzzword is ‘curation’
Digital advertising companies are pitching tailored placement, and one exec says it marks “another nail in the coffin of the open web.”
Digital advertising companies are pitching tailored placement, and one exec says it marks “another nail in the coffin of the open web.”
Officials from the federal agencies have inquired about reports focused on Google, DoubleVerify, and IAS, Marketing Brew has learned.
Shopping ads are also coming to Google Lens.
The verification company first introduced attention metrics for advertisers in January.
Ahead of closing arguments scheduled for November, here’s what the DOJ and Google tried to prove.
Six media buyers talked to us about their challenges with the platform, with some saying they are trying to sidestep AI-powered ad tools.
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