Ad Tech & Programmatic
Google rolls out new AI agents as it looks to further automate its ad platforms
The tools, Ads Advisor and Analytics Advisor, are expected to roll out to English-language accounts in the coming weeks.
Ad Tech & Programmatic
Ad Tech & Programmatic
Ad-tech companies are looking to standardize agentic AI media buying
Big players are looking to create an open industry standard, but wrinkles still need to be ironed out.
Ad Tech & Programmatic
How digital billboards changed the out-of-home game
From undulating 3D images to the Las Vegas Sphere, these aren’t your mother’s billboards.
Ad Tech & Programmatic
Google’s ad-tech antitrust trial remedy phase has wrapped. Now what?
Ahead of a decision from the judge, ad-tech experts shared their takeaways.
Ad Tech & Programmatic
Google ad-tech antitrust trial remedy phase, day 4: The nitty-gritty
A computer science professor and a Google Ads exec took the stand on Thursday.
Ad Tech & Programmatic
Day 3 of the Google ad-tech antitrust trial remedy phase: Technical experts weigh in
A Harvard professor and a former banker were called to the stand on Wednesday to discuss the feasibility of proposed remedies.
Ad Tech & Programmatic
Divestiture and AI take center stage at day 2 of Google’s ad-tech antitrust trial remedy phase
Execs from The Trade Desk and Omnicom Media Group were among witnesses who testified.
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