Ad Tech & Programmatic
Inside Spotify’s evolving ads strategy
Ad exec Ann Piper shared how advertisers are adopting Spotify Ad Exchange and generative AI audio ads.
Ad Tech & Programmatic
Ad Tech & Programmatic
Roku leans on ad-tech investments to navigate rocky economic climate
In an environment that “demands agility,” company execs are framing CTV as a performance channel.
Ad Tech & Programmatic
T-Mobile touts ‘better’ data—not big data—at NewFronts
The telecom’s advertising arm presented a suite of data-backed and AI-powered solutions for OOH and digital advertising.
Ad Tech & Programmatic
Google kicks off NewFronts with all things AI, retail media
The tech giant is injecting its DV360 platform with generative AI tools designed to make ad buying easier.
Ad Tech & Programmatic
Coworking with Lindsey DiGiorgio
She’s chief marketing officer, Yieldmo.
Ad Tech & Programmatic
Breaking down short-sellers’ claims about AppLovin
The mobile app marketing company has said a quartet of short-sellers are pushing “false narratives” about its business operations.
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