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Ad Tech & Programmatic
‘It has been chaotic’: 4 months into Washington State’s digital ad tax, marketers are still adjusting
One Seattle-based agency told Marketing Brew that client budgets have dropped 10%.
Ad Tech & Programmatic
Ad Tech & Programmatic
Some ad-tech companies are pivoting amid open web ‘contraction’
At a conference, execs from Perion and Magnite weighed in on how AI in search is transforming the internet.
Ad Tech & Programmatic
Meta’s ad revenue climbs amid immense AI push
As the company spends billions on capex, ads will remain “the most important driver of growth,” CEO Mark Zuckerberg said.
Ad Tech & Programmatic
The biggest agentic AI announcements from CES and NRF
To kick off the year, tech giants, agencies, and media conglomerates touted tools supporting shopping, media buying, and ad placement.
Ad Tech & Programmatic
What the Perplexity-Amazon lawsuit could mean for digital advertising
A fight over the use of an agentic AI tool that bypasses recommendations and promotions could have big implications for ad-supported shopping sites.
Ad Tech & Programmatic
Coworking with Irina Katsnelson
She’s SVP of enterprise sales, Nexxen.
Ad Tech & Programmatic
Exclusive: Comscore rolls out expanded social reporting and streaming audio measurement
The social reporting feature includes metrics from Facebook and Instagram.
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