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Ryan Barwick

The rideshare company also announced a partnership with Nielsen to measure ad campaign performance

Lyft introduces video ads to its app

But they’re also preparing for signal loss and planning around new privacy laws, according to IAB’s State of Data report.  

Advertisers expect Google to delay its cookie phase-out, according to industry survey

The publication is courting local and regional advertisers while eschewing programmatic inventory. 

Ads and events are bringing in more revenue than subscriptions at the Baltimore Banner—for now

Ad Tech & Programmatic

Shopping ads are also coming to Google Lens.

Google brings ads to mobile AI search

The verification company first introduced attention metrics for advertisers in January.

IAS to sell attention data to publishers

Ahead of closing arguments scheduled for November, here’s what the DOJ and Google tried to prove.

Google, DOJ wrap arguments in landmark antitrust trial—for now

Six media buyers talked to us about their challenges with the platform, with some saying they are trying to sidestep AI-powered ad tools.

‘It can crush our business’: ad buyers estimate major losses from Meta ad platform bugs

As lawyers faced off in court, Reuters reported a prior offer to sell the ad exchange to placate EU regulators.

Google’s AdX takes center stage—again—as antitrust trial nears end of second week

A tranche of internal Google communications released Tuesday reinforced the DOJ’s argument that Google tied its ad-tech businesses together to maintain a monopoly.

Google knew advertiser exclusivity was key to publisher ad exchange dominance, DOJ alleges 

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What you’ll need to know about the future of digital tracking.

Alternative IDs: The solution for the post-cookie internet?

Read what several execs had to say about how gut feelings and personal experiences play an integral role in finding the right partnership.



First off the mark: How marketers can predict the next big thing in sports before anyone else

We brought together the brightest minds in the industry for a peek behind the curtain on how brands leverage tools to stay ahead of the market. Stay tuned for the on-demand videos of all the sessions. 

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How the WNBA is turning eyeballs into brand dollars.

Morning Brew Creative Studio

Katie Hicks

Customer.io

How your brand can use personalized messaging to rewrite the rules of customer engagement

Let’s get personal

After wrapping its latest College Bar Tour in the Southwest, CMO Kathleen Braine said the brand wants to continue delivering events with a “highly local touch.”  

818 Tequila looks to ‘democratize’ the influencer experience

Illustration: Anna Kim, Photo: Adobe Stock

Illustration: Morning Brew, Photos: Adobe Stock

Judy’s Family Cafe in Galesburg, Illinois, and Genuine Automotive in Austin, Texas, are just two businesses that have become famous for their social media content.

Small businesses are getting creative on social media—and driving foot traffic

New product announcements seem centered on the fact that 60% of Facebook and Instagram users’ time is spent on video content.