OpenAI’s ads pilot is getting more accessible to some advertisers
The pilot’s minimum spend and CPMs are coming down over the course of an extended pilot period.
Discover how ad spend trends is reshaping the modern marketing landscape. Our expert coverage breaks down the key players, innovative campaigns, and future outlook.
The pilot’s minimum spend and CPMs are coming down over the course of an extended pilot period.
The company is investing in “being able to show what’s working” amid a broader industry contraction, but some agencies are taking a second look.
At a conference, execs from Perion and Magnite weighed in on how AI in search is transforming the internet.
She’s SVP of enterprise sales, Nexxen.
Streaming ad spend continues to grow considerably, while other channels, like search ad spend, are set to stagnate.
Ad exec Ann Piper shared how advertisers are adopting Spotify Ad Exchange and generative AI audio ads.
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