Ad Tech & Programmatic
OpenAI’s ads pilot is getting more accessible to some advertisers
The pilot’s minimum spend and CPMs are coming down over the course of an extended pilot period.
Ad Spend Trends
Navigate the complexities of Ad Spend Trends in the ad tech world. Marketing Brew covers the tools, data, and regulations shaping the future of Ad Spend Trends.
Ad Tech & Programmatic
Can the Trade Desk remain ‘king’ of the open web?
The company is investing in “being able to show what’s working” amid a broader industry contraction, but some agencies are taking a second look.
Ad Tech & Programmatic
Some ad-tech companies are pivoting amid open web ‘contraction’
At a conference, execs from Perion and Magnite weighed in on how AI in search is transforming the internet.
Ad Tech & Programmatic
Global go-getters: Who ruled the world at the 2025 Partner Awards?
TOGETHER WITH
Ad Tech & Programmatic
Coworking with Irina Katsnelson
She’s SVP of enterprise sales, Nexxen.
Ad Tech & Programmatic
Total global ad revenue grew to $1.14 trillion in 2025: WPP Media
Streaming ad spend continues to grow considerably, while other channels, like search ad spend, are set to stagnate.
Ad Tech & Programmatic
Inside Spotify’s evolving ads strategy
Ad exec Ann Piper shared how advertisers are adopting Spotify Ad Exchange and generative AI audio ads.
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