TV & Streaming
Tubi promises passion and performance at NewFronts
The free streamer bid monoculture goodbye in favor of rabbit-holey personalization for younger audiences at its NewFronts presentation.
Ad-Supported Streaming
Get the pulse on Ad-Supported Streaming in the streaming era. From measurement to ad tech, stay updated on Ad-Supported Streaming trends with Marketing Brew’...
TV & Streaming
Nearly half of Netflix viewing is occurring on its ad-supported tier: Comscore
The measurement company’s annual State of Streaming report tracked industrywide ad-tier growth and continued FAST channel adoption.
TV & Streaming
Netflix reports ‘best ad-sales quarter ever’ despite earnings miss
While acknowledging M&A opportunities, co-CEO Ted Sarandos said the company is “predominantly focused on growing organically.”
TV & Streaming
Paramount unveils new ad format letting advertisers own episode drops
Streaming Fixed Units are designed to help “eventize” new episodes, an exec said.
TV & Streaming
Netflix execs say ad sales revenue is set to double this year
The streamer, which has nearly completed its upfront, grew overall revenue 16% in the quarter, it announced Thursday.
TV & Streaming
Live sports rockets NBCU to record upfronts ad sales volume
Peacock accounted for nearly a third of advertiser commitments.
TV & Streaming
Netflix teams up with Yahoo DSP as it builds out ads tier
The deal, announced at Cannes Lions, is the latest in a long line of programmatic partnerships.
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