Ad Tech & Programmatic
As Omnicom subsumes IPG, a new, stratified reality for Madison Avenue emerges
New priorities are remaking the advertising landscape, but “big is not necessarily better” for all agency clients.
Ad Tech MNA
Navigate the complexities of Ad Tech MNA in the ad tech world. Marketing Brew covers the tools, data, and regulations shaping the future of Ad Tech MNA.
Ad Tech & Programmatic
Divestiture and AI take center stage at day 2 of Google’s ad-tech antitrust trial remedy phase
Execs from The Trade Desk and Omnicom Media Group were among witnesses who testified.
Ad Tech & Programmatic
The Trade Desk buys ad-tech intelligence firm Sincera
It’s the company’s first acquisition since 2017.
Ad Tech & Programmatic
Ad industry acquisitions are beginning to heat up
A common thread? Many are on the supply side.
Ad Tech & Programmatic
MiQ acquires compliance platform Grasp
The compliance tool aims to cut down on human errors in buying.
Ad Tech & Programmatic
Ad tech bounced back in 2021, and 2022 could be even brighter
A new report says deals were up more than 80% in 2021 compared to the year prior.
Ad Tech & Programmatic
Disney Sells Ad Tech Company TrueX to Gimbal
Gimbal + TrueX is just the tip of the iceberg when it comes to ad tech consolidation.
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