Brand Strategy
Inside the Kotex brand overhaul
After a period in which the personal care brand was "losing relevance," it is retooling, soup to nuts.
Brand Purpose
Build a stronger brand with insights on Brand Purpose. Explore how leading companies leverage Brand Purpose for better positioning and consumer connection.
Brand Strategy
Merrell’s pitch to non-outdoorsy consumers: Go outside instead
The footwear brand’s latest brand platform is part of a new effort targeting new and younger consumers, one exec told us.
Brand Strategy
Coworking with Tara Corey
She’s SVP of marketing, Optimizely.
Brand Strategy
NPR’s new brand campaign wants you to ask questions
“Our mission is to create a more informed public,” NPR’s CMO Mishka Pitter-Armand told us—one made “more urgent” amid federal funding cuts.
Brand Strategy
Can humans and robots coexist in harmony? TD Bank thinks so
A technology-focused future isn’t one of doom and gloom in the bank’s new brand platform.
Brand Strategy
Price-conscious consumers, avoiding distractions, and engaging the youth: The biggest challenges marketers are facing in 2026
CMOs from brands like Chipotle, American Eagle, and State Farm weigh in on what they think their biggest hurdles will be in 2026.
Brand Strategy
Coworking with Dana Hork
She’s CEO and co-founder, Beers with Friends.
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