Social & Influencers
How 818 Tequila brought the influencer experience to fans’ weddings
The brand sponsored five weddings and bachelorette parties as part of its giveaway-heavy “Best Summer Ever” campaign.
Community Building
From emerging trends to major industry moves, get the pulse on community building. Discover how leading brands are evolving their strategies and reaching new audiences.
Social & Influencers
Coworking with Monica Tailor
She’s chief social marketing officer at McCann and global co-managing director of McCann Content Studios.
Social & Influencers
Can a brand help you make friends? Heineken sure thinks so
“What we want to do is use technology in a way that actually does bring people together,” Heineken’s CMO told us.
Social & Influencers
For NBCUniversal, SXSW was a place to bring fans in deeper—and there’s more to come
We chatted with Kimberly Francella-Faver, SVP of brand partnerships and marketing, about how the media company is finding new ways for audiences to immerse themselves in the brand’s IP.
Social & Influencers
Around half of consumers don’t mind AI-made ads: report
But AI-generated music is another story.
Social & Influencers
Ford and Carhartt partner to support skilled trades
The automaker and the workwear company, both headquartered in Michigan, aim to support the “essential economy.”
Social & Influencers
Wikipedia’s 25th anniversary is a celebration of human knowledge
A rare ad campaign for the online encyclopedia peels back the curtain on the importance of human insight and collaboration in the age of AI.
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