Social & Influencers
Can a brand help you make friends? Heineken sure thinks so
“What we want to do is use technology in a way that actually does bring people together,” Heineken’s CMO told us.
Community Building
From emerging trends to major industry moves, get the pulse on community building. Discover how leading brands are evolving their strategies and reaching new audiences.
Social & Influencers
For NBCUniversal, SXSW was a place to bring fans in deeper—and there’s more to come
We chatted with Kimberly Francella-Faver, SVP of brand partnerships and marketing, about how the media company is finding new ways for audiences to immerse themselves in the brand’s IP.
Social & Influencers
Around half of consumers don’t mind AI-made ads: report
But AI-generated music is another story.
Social & Influencers
Ford and Carhartt partner to support skilled trades
The automaker and the workwear company, both headquartered in Michigan, aim to support the “essential economy.”
Social & Influencers
Wikipedia’s 25th anniversary is a celebration of human knowledge
A rare ad campaign for the online encyclopedia peels back the curtain on the importance of human insight and collaboration in the age of AI.
Social & Influencers
For some impacted by layoffs, content creation is a new safety net
Some marketers are turning to social media as a backup income source and a chance to get in front of new employers.
Social & Influencers
Simple sampling and being OK with haters: CMOs on 2025’s most overlooked marketing strategies
There’s power in “recognizing and rewarding your everyday customers,” one marketer said.
Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
By subscribing, you accept our Terms & Privacy Policy.
