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Headshot of Kimberly Francella-Faver, a woman with long wavy brown hair parted on the side, smiling at the camera.
Social & Influencers

For NBCUniversal, SXSW was a place to bring fans in deeper—and there’s more to come

We chatted with Kimberly Francella-Faver, SVP of brand partnerships and marketing, about how the media company is finding new ways for audiences to immerse themselves in the brand’s IP.


Figure sitting in front of large AI screen with a range of emoticons. Credit: Illustration: Anna Kim, Photos: Adobe Stock
Social & Influencers

Around half of consumers don’t mind AI-made ads: report

But AI-generated music is another story.


A Ford dealer technician uniform made by Carhartt
Social & Influencers

Ford and Carhartt partner to support skilled trades

The automaker and the workwear company, both headquartered in Michigan, aim to support the “essential economy.”


A still from Wikipedia's ad campaign showing volunteers who help run the site in puzzle-piece-like shapes
Social & Influencers

Wikipedia’s 25th anniversary is a celebration of human knowledge

A rare ad campaign for the online encyclopedia peels back the curtain on the importance of human insight and collaboration in the age of AI.


A graphic of a phone in a ring light stand next to a cutout of a woman in formal suit carrying a box of personal belongings after being laid off
Social & Influencers

For some impacted by layoffs, content creation is a new safety net

Some marketers are turning to social media as a backup income source and a chance to get in front of new employers.


A person holding a phone that has a dove carrying an olive brand on the screen
Social & Influencers

Simple sampling and being OK with haters: CMOs on 2025’s most overlooked marketing strategies

There’s power in “recognizing and rewarding your everyday customers,” one marketer said.


Two side-by-side photos, one of Our Third Place founder Katherine Naylor Pullman smiling, and the other of Naylor Pullman toasting attendees at a networking event
Social & Influencers

Our Third Place, a networking group, is courting women in media and advertising

Mediaplus North America and DAA have already bought memberships for employees.

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