Ad Tech & Programmatic
NewFronts leaned into CTV performance offerings this year
Comcast Advertising and DoubleVerify execs had a lot to say (and announce) on the topic.
Conversion Lift
Navigate the complexities of Conversion Lift in the ad tech world. Marketing Brew covers the tools, data, and regulations shaping the future of Conversion Lift.
Ad Tech & Programmatic
Google rolls out new AI agents as it looks to further automate its ad platforms
The tools, Ads Advisor and Analytics Advisor, are expected to roll out to English-language accounts in the coming weeks.
Ad Tech & Programmatic
Global ad revenue expected to grow 7.8% in 2024
Industry revenue is expected to surpass the trillion-dollar mark in 2025, one year earlier than previously projected.
Ad Tech & Programmatic
Roku strikes measurement pact with Instacart
The deal aims to quantify the effects ads have on product sales.
Ad Tech & Programmatic
‘We all need things to work harder for us’: Marketers at Cannes are braced for a recession
All eyes are on measurement options that prove results.
Ad Tech & Programmatic
This machine creates a score card for your commercial in 15 minutes
Kantar says its AI tool is as good as traditional survey measurements.
Ad Tech & Programmatic
Marpipe is bringing A/B testing on steroids to marketers
Gone are the days of comparing the performance of two ads—why not test 150 of them?
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