Ad Tech & Programmatic
NewFronts leaned into CTV performance offerings this year
Comcast Advertising and DoubleVerify execs had a lot to say (and announce) on the topic.
Conversion Lift
Dive into the world of conversion lift with Marketing Brew’s expert reporting. We cover the data-driven insights and brand stories you need to stay competitive.
Ad Tech & Programmatic
Google rolls out new AI agents as it looks to further automate its ad platforms
The tools, Ads Advisor and Analytics Advisor, are expected to roll out to English-language accounts in the coming weeks.
Ad Tech & Programmatic
Global ad revenue expected to grow 7.8% in 2024
Industry revenue is expected to surpass the trillion-dollar mark in 2025, one year earlier than previously projected.
Ad Tech & Programmatic
Roku strikes measurement pact with Instacart
The deal aims to quantify the effects ads have on product sales.
Ad Tech & Programmatic
‘We all need things to work harder for us’: Marketers at Cannes are braced for a recession
All eyes are on measurement options that prove results.
Ad Tech & Programmatic
This machine creates a score card for your commercial in 15 minutes
Kantar says its AI tool is as good as traditional survey measurements.
Ad Tech & Programmatic
Marpipe is bringing A/B testing on steroids to marketers
Gone are the days of comparing the performance of two ads—why not test 150 of them?
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