Sports Marketing
Welcome to the era of the college jersey patch
A new rule from the NCAA means jersey patches are set to start cropping up across college sports beyond football.
Jersey Sponsorship
Score big with insights into Jersey Sponsorship. Marketing Brew tracks the intersection of sports, brands, and fan engagement through the lens of Jersey Spon...
Sports Marketing
Why Hyundai locked up a jersey sponsorship with Boston Legacy FC early
“We don’t want to replace someone else’s jersey patch,” CMO Sean Gilpin said. “To be a founding partner is a unique opportunity to really have credibility in the relationship with the fans.”
Sports Marketing
Behind the scenes of Spotify’s partnership with FC Barcelona
Three years into a wide-ranging sponsorship of the Spanish soccer club, Spotify’s VP of marketing and partnerships reflects on how it’s come to life, from jersey takeovers to naming rights.
Sports Marketing
How the Orioles found their first jersey-patch sponsor
Asset management company T. Rowe Price’s patch will make its debut on the sleeves of the team’s uniforms on Tuesday.
Sports Marketing
How United Airlines is maxing out its Wrexham AFC sponsorship
As Wrexham’s front-of-jersey sponsor, the airline is visible in the docuseries “Welcome to Wrexham” and has appeared on the team’s celebrity owners’ social accounts.
Sports Marketing
Why Crypto.com is all in on the Philadelphia 76ers
The cryptocurrency trading platform has a jersey-patch sponsorship with the NBA franchise and a deal with team center Joel Embiid.
Sports Marketing
Some of the newest NBA jersey sponsors are brands you might not expect
Las Vegas entertainment venue Sphere and MrBeast’s Feastables are among the brands that secured deals.
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