TV & Streaming
Netflix overhauls its home screen so users don’t have to do ‘eye gymnastics’
The first major change in more than a decade comes as the streamer aims to make its programming more discoverable and its app easier to navigate.
Omnichannel Video
Get the pulse on Omnichannel Video in the streaming era. From measurement to ad tech, stay updated on Omnichannel Video trends with Marketing Brew’s expert c...
TV & Streaming
How Comcast plans to market StreamSaver
The streaming bundle will get a promotional boost during the Olympics and in retail locations.
TV & Streaming
How the streamers are stacking up, mid-2024 edition
Price hikes and password crackdowns continue, and some streamers continue to move toward profitability.
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TV & Streaming
Disney+ plots its own password-sharing crackdown
The streamer is following Netflix’s move to limit account sharing, which helped boost total subscribers and revenue.
TV & Streaming
Losses lessen at Peacock as subscriber count reaches 28 million
After a strategic shift and a price increase, revenue is increasing at the streamer, but ad revenue at NBCUniversal is still down.
TV & Streaming
Warner Bros. Discovery rebrands flagship streamer to Max
A superservice that combines discovery+ content with the HBO Max library is aimed at offering content attractive to the whole family, especially kids.
TV & Streaming
Pato Spagnoletto, global CMO of Warner Bros. Discovery streaming, has big plans for 2023
“The way that we go to market is just gonna have to change. This unknown is a little bit unnerving for a lot of people” he said.
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