Social Metrics

Get the essential updates and strategic advice on social metrics. From platform changes to consumer behavior shifts, we provide the context behind the headlines.

man on computer
Social & Influencers

Decode your data: What your webinar signals are telling you

together with Zoom
Lindsay Vogelman
Social & Influencers

How NBCU’s Lindsay Vogelman focuses on marketing metrics that matter

“The real challenge is capturing this broader definition of engagement across an increasingly fragmented landscape,” Vogelman, who will be speaking at the Marketing Brew Summit, told us.

Jasmine Sheena
an ad promoting T-Mobile Starlink texting service featuring screenshots of a baby walking and a little girl riding a bike with the text messages "Did you see her walk?!!" "Are you getting these??" "NO TRAINING WHEELS!!" and "HELLO??"
Social & Influencers

T-Mobile, Ram, and Jeep had the most engaging Super Bowl ads: report

An ad promoting T-Mobile’s partnership with Starlink was 13x more engaging than the average big-game ad, according to EDO.

Alyssa Meyers
apps on a phone
Social & Influencers

TikTok, Snap, and other apps call for new mobile measurement standards

The group, led by analytics company AppsFlyer, is proposing metrics that measure how engaged users are.

Ryan Barwick

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