Social & Influencers
All things AI with Dipin Oberoi
The social listening expert, who’s set to speak at The Art and Science of AI in Marketing, shared how AI helps his team catch trends earlier.
Measurement & Analytics
Explore deep dives into Measurement & Analytics within the Social & Influencers landscape. Marketing Brew brings you essential updates and strategies for mod...
Social & Influencers
Exclusive: Comscore rolls out expanded social reporting and streaming audio measurement
The social reporting feature includes metrics from Facebook and Instagram.
Social & Influencers
Will bots end social listening as we know it?
AI-driven bot networks are growing and weighing in on everything from Cracker Barrel to Tylenol, forcing marketers to parse real consumer insights from fake.
Social & Influencers
How NBCU’s Lindsay Vogelman focuses on marketing metrics that matter
“The real challenge is capturing this broader definition of engagement across an increasingly fragmented landscape,” Vogelman, who will be speaking at the Marketing Brew Summit, told us.
Social & Influencers
T-Mobile, Ram, and Jeep had the most engaging Super Bowl ads: report
An ad promoting T-Mobile’s partnership with Starlink was 13x more engaging than the average big-game ad, according to EDO.
Social & Influencers
TikTok, Snap, and other apps call for new mobile measurement standards
The group, led by analytics company AppsFlyer, is proposing metrics that measure how engaged users are.
Social & Influencers
Influencer marketing brand-lift studies are improving
Out of more than 1,000 Marketing Brew readers surveyed last month, about one-third said they think measurement for influencer marketing has “evolved significantly” over the past two years.
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