Measurement & Analytics

How social listening informed one of Walmart’s biggest merch drops to date

Jokes about using a rotisserie-chicken bag as a purse led to a real product that sold out in less than two hours, the retailer’s head of brand experiences and partnerships told us.

Decode your data: What your webinar signals are telling you

All things AI with Dipin Oberoi

The social listening expert, who’s set to speak at The Art and Science of AI in Marketing, shared how AI helps his team catch trends earlier.

Building Smarter Measurement with Automation

Privacy changes and signal loss are breaking traditional attribution models and leaving marketers with incomplete data. Learn how automation and AI are helping teams rebuild attribution for a privacy-first world with smarter experimentation, adaptive modeling, and faster decisions.

Exclusive: Comscore rolls out expanded social reporting and streaming audio measurement

The social reporting feature includes metrics from Facebook and Instagram.

Will bots end social listening as we know it?

AI-driven bot networks are growing and weighing in on everything from Cracker Barrel to Tylenol, forcing marketers to parse real consumer insights from fake.

How NBCU’s Lindsay Vogelman focuses on marketing metrics that matter

“The real challenge is capturing this broader definition of engagement across an increasingly fragmented landscape,” Vogelman, who will be speaking at the Marketing Brew Summit, told us.