Brand Strategy
Agencies are quietly quitting fossil-fuel contracts
We spoke with Duncan Meisel, executive director of Clean Creatives, about the current state of sustainability in marketing.
Sustainability
Build a stronger brand with insights on Sustainability. Explore how leading companies leverage Sustainability for better positioning and consumer connection.
Brand Strategy
Amid environmental rollbacks, some mission-driven CPG brands are staying the course
Tony’s Chocolonely and Califia Farms are balancing the political climate with consumer sentiment, according to executives.
Brand Strategy
Havas agencies lose B Corp status for work with Shell
After a months-long review period, B Lab stripped the agency network of its current and future certifications for breaching its environmental standards.
Brand Strategy
At least 1,000 agencies have pledged not to work with fossil-fuel companies
Clean Creatives, an activist group that pushes for the pledge, said Mother New York and Lucky Generals are among the recent signatories.
Brand Strategy
Why agencies are getting B Corp certified
Colle McVoy and Wieden+Kennedy are some of the latest to join the trend.
Brand Strategy
Why Earth Day felt a little quieter this year
And it’s probably not because every marketer was out planting trees.
Brand Strategy
Mood Board: A surreal ad from Woolmark reminds us that our clothes are made of oil
The latest campaign from the not-for-profit puts a visual on the amount of oil used in clothing production today.
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