Virtual Product Placement

Get the pulse on Virtual Product Placement in the streaming era. From measurement to ad tech, stay updated on Virtual Product Placement trends with Marketing...

a girl studying outside
TV & Streaming

Entertainment companies are eager to make virtual product placement happen. That doesn’t make it easy.

While the capabilities exist, some challenges are emerging as advertisers and networks test it out.

Kelsey Sutton
a Subway product placement in the film To All the Boys I've Loved Before
TV & Streaming

Product placement is going to take over your favorite show

Amazon, Peacock, and even ad-tech firms are betting big on product placement, a business that’s growing since streamers have fewer ad breaks.

Ryan Barwick

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