Future Outlook

Explore deep dives into Future Outlook within the TV & Streaming landscape. Marketing Brew brings you essential updates and strategies for modern marketers.

AI Media Buying
Attention vs. Currency
Cloud Production
Creative Automation
Future of TV
In-Scene Ads
Predictive Analytics (TV)
Rebundling
Social Video Integration
Streaming Profitability
Virtual Product Placement
Old TV set with red screen and buffering circle
TV & Streaming

What’s ahead for streaming in 2026? Here’s what experts are saying

Consolidation, strengthened data chops, and an influx of creators could reshape the industry.

Jasmine Sheena
a robot operates a TV camera in front of a pink and red background
TV & Streaming

Can AI make TV advertising faster and less expensive?

Waymark, a startup that works with Fox Corp. and Spectrum, says it can.

Jasmine Sheena
a girl studying outside
TV & Streaming

Entertainment companies are eager to make virtual product placement happen. That doesn’t make it easy.

While the capabilities exist, some challenges are emerging as advertisers and networks test it out.

Kelsey Sutton
a Subway product placement in the film To All the Boys I've Loved Before
TV & Streaming

Product placement is going to take over your favorite show

Amazon, Peacock, and even ad-tech firms are betting big on product placement, a business that’s growing since streamers have fewer ad breaks.

Ryan Barwick

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