TV & Streaming
TelevisaUnivision touts streaming growth, soccer partnerships during upfronts
The broadcaster has special promotional plans for the Copa América and UEFA Euro tournaments.
Ad Sales
Stay ahead of the curve with the latest in ad sales. Explore in-depth analysis, breaking news, and the trends shaping the future of this marketing sector.
TV & Streaming
Amid slowing inflation, Magna upgrades its ad forecast
Magna said 2023 domestic ad spend is expected to grow 5.2%, which is higher than its previous prediction.
TV & Streaming
NBCU names Mark Marshall ad sales chief
He takes over the role previously held by Linda Yaccarino, now CEO of X.
TV & Streaming
Warner Bros. Discovery tries to sell marketers on Max at upfronts
Changes at HBO and CNN were just some of the new reveals at the event.
TV & Streaming
Roku invites brands to Roku City screensaver during NewFronts
McDonald’s signs on as the first official brand partner for the platform’s screensaver.
TV & Streaming
Peacock touts movie viewership, new ad formats at NewFronts
One ad unit is specifically for live sports.
TV & Streaming
Why the Oscars remains an ad-sales windfall
As viewership shrinks, big audiences are harder to find.
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