TV & Streaming
TelevisaUnivision touts streaming growth, soccer partnerships during upfronts
The broadcaster has special promotional plans for the Copa América and UEFA Euro tournaments.
Ad Sales
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TV & Streaming
Amid slowing inflation, Magna upgrades its ad forecast
Magna said 2023 domestic ad spend is expected to grow 5.2%, which is higher than its previous prediction.
TV & Streaming
NBCU names Mark Marshall ad sales chief
He takes over the role previously held by Linda Yaccarino, now CEO of X.
TV & Streaming
Warner Bros. Discovery tries to sell marketers on Max at upfronts
Changes at HBO and CNN were just some of the new reveals at the event.
TV & Streaming
Roku invites brands to Roku City screensaver during NewFronts
McDonald’s signs on as the first official brand partner for the platform’s screensaver.
TV & Streaming
Peacock touts movie viewership, new ad formats at NewFronts
One ad unit is specifically for live sports.
TV & Streaming
Why the Oscars remains an ad-sales windfall
As viewership shrinks, big audiences are harder to find.
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