TV & Streaming
Exclusive: Kochava and Fetch partner on streaming rewards program Loyalty+
Viewers could be rewarded for actions like downloading an app or finishing a show.
Streaming Industry
Get the pulse on Streaming Industry in the streaming era. From measurement to ad tech, stay updated on Streaming Industry trends with Marketing Brew’s expert...
TV & Streaming
How Netflix blew up the TV industry—and shaped a new one
Almost 28 years in, the entertainment juggernaut has revolutionized streaming and is trying to do it again with advertising.
TV & Streaming
Apple TV+ hits refining records with ‘Severance’ Season 2
The series, which saw 582 million minutes of viewing for the week of Feb. 3 through Feb. 9, is the streamer’s most-watched show.
TV & Streaming
Live sports pushes TV time up 5% in January: Nielsen
And Netflix now accounts for 8.6% of all viewership.
TV & Streaming
How the major streamers stacked up in 2024
Netflix is going out with a bang thanks to a livestreamed Beyoncé performance on Christmas Day.
TV & Streaming
What to expect from the streaming industry in 2023, according to experts
Only “the fittest of the fittest” will survive in a year of more ad-supported tiers and media consolidation, analysts predict.
TV & Streaming
6 major streaming moments of 2022
From a megamerger to a CEO swap, this year was another transformative one for the industry.
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