Exclusive: Kochava and Fetch partner on streaming rewards program Loyalty+
Viewers could be rewarded for actions like downloading an app or finishing a show.
Discover how streaming industry is reshaping the modern marketing landscape. Our expert coverage breaks down the key players, innovative campaigns, and future outlook.
Viewers could be rewarded for actions like downloading an app or finishing a show.
Almost 28 years in, the entertainment juggernaut has revolutionized streaming and is trying to do it again with advertising.
The series, which saw 582 million minutes of viewing for the week of Feb. 3 through Feb. 9, is the streamer’s most-watched show.
And Netflix now accounts for 8.6% of all viewership.
Netflix is going out with a bang thanks to a livestreamed Beyoncé performance on Christmas Day.
Only “the fittest of the fittest” will survive in a year of more ad-supported tiers and media consolidation, analysts predict.
From a megamerger to a CEO swap, this year was another transformative one for the industry.
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