Explore deep dives into Measurement & Data within the TV & Streaming landscape. Marketing Brew brings you essential updates and strategies for modern marketers.
After months of delays, a decision on Nielsen’s Big Data + Panel offering still hasn’t been reached, and the Media Rating Council indicated further time is needed.
Media Rating Council members are voting on whether to begin the process of stripping Nielsen’s Big Data + Panel of its accreditation or giving Nielsen more time to address concerns.
The measurement firm lost its accreditation in 2021 after admitting to undercounting TV audiences during the pandemic.
Nielsen strikes a deal with Netflix as third-party alternatives look to gain ground.
Broadcasters and marketers are testing different yardsticks in 2022.
Disney and Magna are among the partners who have signed up to test a framework that will debut at CES.
Its new methodology can help the measurement company determine what you’ve been watching, not your roommate.
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