Ad Tech & Programmatic
What Google’s VP and GM of Search Ads has to say about AI-powered results
Users still click on links that show up in AI-generated answers to queries, Shashi Thakur said.
Ryan Barwick
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Streaming is going back to tried-and-true TV tactics.
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AD TECH & PROGRAMMATIC
Dynamic ad insertion isn’t the silver bullet for advertising. Could it get a boost with AI?
In theory, DAI can help personalize ads, but experts say it’s been hard to scale.
DATA & TECH
Get ready: Generative AI is already transforming SEO marketing efforts
“AI is just a very powerful weapon that was added to this arms race” between search engines and SEO efforts, one agency exec said.
AGENCIES
Agencies break down how they’ve made ChatGPT and generative AI their own
Billion Dollar Boy, Gut, and Mischief are focused on ensuring that work powered by the tech retains a human touch.
AD TECH & PROGRAMMATIC
Why advertisers are excited about attention metrics
The signals, which aim to quantify the quality of ad placements, have attracted interest from companies like Amazon and The Trade Desk.
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