TV & Streaming
This upfronts season, NBCU is focused on making ‘existing media work harder’
EVP, Strategy Gina Reduto shared the media giant’s priorities ahead of its presentation.
TV
Brand Strategy
The man behind the last decade of NBC Olympic logos
All Mitch Monson wanted was to “be part of The Olympics in some way,” he told us. He now has four logos under his belt.
Brand Strategy
Frito-Lay’s Messi campaign is the latest installment of its multi-year soccer strategy
The PepsiCo company’s soccer partnerships are part of a plan to connect with Gen Z, one marketing exec said.
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